See every keyword your competitors rank for.
Enter any ASIN and get the full keyword picture — organic rank, search frequency, volume trends, title density, and competing products. Include competitor keywords to find opportunities they see that you don't.
7-day money-back guarantee · Plans from $25/mo
Enter an ASIN. Get every keyword it ranks for.
See what's driving traffic to any product — yours or your competitors'. Filter, sort, and export the full keyword list.
Real data, not made-up numbers
Amazon doesn't publish search volume. Most tools guess — and those guesses are wildly inaccurate. We take a different approach.
We use Amazon's own Search Frequency Rank
Amazon provides a Search Frequency Rank (SFR) for popular keywords — #1 being the most searched. We show this rank directly and derive volume estimates from it. The result: estimates that are grounded in real Amazon data, not third-party guesswork.
For keywords where Amazon doesn't provide an SFR, we don't fabricate a number. You'll see the keyword, its organic rank, title density, and competition data — but we won't show a volume estimate we can't back up.
This means some keywords won't have a volume number. We think that's better than every keyword having a wrong one.
Everything you need to reverse-engineer a listing's keyword strategy
One ASIN lookup gives you the full picture — your keywords, competitor keywords, trends, and opportunities.
Include competitor keywords
Toggle "Include Competitor Keywords" to expand the list beyond just the searched ASIN. See every keyword that competing products rank for — find opportunities they're targeting that you're not.
Search volume trend over time
Click any keyword with an SFR rank to see its estimated search volume charted over time. Spot seasonality, rising demand, or declining interest before you invest in ranking for it. Available for keywords where Amazon provides Search Frequency data.
Jump to related tools in one click
Every keyword row has quick links to view it on Amazon, check Google Trends, explore it in Suggested Keywords, or analyze it in Market Intelligence — no copy-pasting needed.
See who you're really competing with
Click "Show Competitors" to see which ASINs share the most keyword overlap with the product you searched. These are ranked by how closely their keyword profiles match — so you know exactly who your real competitors are, not just who shows up on page one for a single term.
Filter thousands of keywords down to the ones that matter
Every column is filterable. Narrow down to the keywords worth targeting.
Search Frequency Rank
Amazon's own ranking of keyword popularity. #1 = most searched. Filter by range to focus on high-demand terms.
Estimated Search Volume
Volume estimate derived from SFR — only shown when we have reliable data to back it up.
Search Volume Trend
Percentage change in search volume. Spot keywords with growing or declining demand.
Organic Rank
Where the searched ASIN ranks organically for each keyword. Lower = better positioning.
Title Density
What percentage of competing listings include this keyword in their title. Low title density = opportunity.
Competing Products
Total number of products competing for this keyword. Gauge how crowded the search term is.
Average Price
Average selling price of products ranking for this keyword. Understand the price expectations.
⭐ Avg. # of Reviews
Average review count of competing products. High reviews = harder to break in.
Words Containing / Exclude
Filter keywords by words they must contain or exclude. Zero in on exactly the terms you care about.
See what keywords are driving your competitors' sales.
Reverse ASIN Lookup with real Amazon search data. 7-day money-back guarantee.
Get StartedPlans from $25/month · Cancel anytime
- Full keyword data per lookup
- Include competitor keywords
- Search volume trends
- All filters and export
- Unlimited reverse ASIN searches
- Include competitor keywords
- Search volume trends
- All filters and export