Find brands worth sourcing. Then find the profitable products.
ProfitGuru helps you identify high-potential brands, connect with suppliers, and analyze their entire catalog to find the products with the best margins — all in one workflow.
7-day money-back guarantee · Plans from $25/mo
The signals that matter
Not every brand on Amazon is worth sourcing. Here's what to filter for when looking for wholesale opportunities.
Lots of popular products
Brands with many high-demand products give you more SKUs to choose from. One brand with 50+ popular products is better than 10 brands with 5 each.
Not sold by Amazon
Filter for brands where Amazon isn't a seller. Competing with Amazon on the Buy Box is a losing battle — focus on brands where third-party sellers have a fair shot.
Brand is not the only seller
If the brand itself is the only seller on every listing, they may not distribute to third parties. Look for brands where multiple sellers already compete.
Multiple sellers per listing
A healthy average of 2-10 sellers per listing means the brand is accessible but not oversaturated. Too few could mean it's locked down. Too many means price wars.
Lightweight products
Lower FBA fees mean better margins. Filter by average product weight to find brands where the economics work in your favor.
Good price range
Products in the $15-75 range tend to have the best margins after fees. Too cheap and fees eat your profit. Too expensive and the risk per unit goes up.
From brand discovery to purchase order
Here's how ProfitGuru's tools fit together for wholesale sourcing.
Find the right brands
Start with the Brand Database. Filter 250K+ brands by category, number of popular products, seller count, and Amazon presence. Look for brands with strong demand, multiple sellers per listing, and no Amazon as a seller.
You can also start from the Seller Database — find successful wholesale sellers carrying many brands, then study the brands they carry.
Check the brand's products
Click into any brand to see all its popular products in the Product Database. Check sales estimates, price history, seller count over time, and Keepa charts. Make sure demand is stable and the numbers make sense before you reach out.
Contact the brand or find a supplier
The best supplier is usually the brand itself — they offer the best pricing and direct relationship. Contact them and ask about wholesale terms.
If the brand doesn't sell directly to small Amazon sellers, use the AI Assistant to help find a wholesale distributor who carries the brand.
Upload the price list and find the winners
Once you have a wholesale price list, upload it to Bulk Analysis. ProfitGuru matches every UPC against Amazon and shows you profit, ROI, sales rank, BPM, and competition — per product. Filter for the best opportunities and ignore the rest.
Your supplier files are saved and data refreshes daily, so you can come back anytime to see updated numbers without re-uploading.
Build your purchase order
Found the products worth ordering? Add them to a purchase order directly inside the Bulk Analysis Tool. Set quantities, review the totals, and export as CSV or print — ready to send to your supplier.
Need help finding a supplier?
The AI Assistant can help you find wholesale distributors, research brands, and identify the best products to source — all from a conversation.
From brand discovery to purchase order — one platform.
Every tool you need for wholesale sourcing on Amazon.
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