Find niches worth entering before everyone else.
Analyze any keyword niche on Amazon — see demand, competition, revenue potential, and what the top 20 listings look like. Browse popular keywords by category or search for specific ideas.
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Browse niches by category or search for ideas
Pick a category, enter a keyword, and see every popular search term with demand, competition, and revenue estimates. Find niches that are trending but not yet saturated.
See exactly what's winning on page one
Search any keyword and get a full breakdown of the top 20 organic results — with market-level summary stats and per-listing details.
Market snapshot for any keyword
The Top 20 Listings view gives you a summary of the keyword's market: total search volume, keyword sales, estimated revenue, and number of competing products. Then it breaks down the top 20 organic results with per-listing stats.
The summary section shows medians and averages across those 20 listings — price, weight, reviews, sales, BPM, sales-to-reviews ratio, revenue, and net revenue (revenue minus Amazon fees). This tells you what "normal" looks like for this niche at a glance.
It also shows what percentage of the top 20 have Amazon as a seller — so you know if Amazon is competing in the space before you invest.
What each number tells you about a niche
Market Intelligence gives you several unique metrics. Here's what they mean and how to use them.
# of Keyword Sales
Estimated number of sales this specific keyword generates, calculated from search volume and average Amazon conversion rates. Tells you how much demand this keyword alone drives.
Keyword Sales to Reviews
Keyword sales divided by the median number of reviews across the top products. A high ratio means strong demand relative to competition — the niche is generating sales even though products don't have massive review counts.
Low value (<1) = saturated, review-heavy niche
BPM to Reviews
Amazon's Bought Past Month data divided by median reviews. Same competition signal as Keyword Sales to Reviews, but using Amazon's own sales data rather than our volume-based estimate. A different lens on the same question.
Est. Keyword Revenue
Keyword sales × average price. Tells you the total monthly revenue this keyword generates across all products. This is the market size for one search term.
Net Revenue (Top 20)
Estimated revenue minus Amazon fees for each of the top 20 listings. Shows you what sellers in this niche are actually keeping — not just gross revenue. Available as per-listing and total across all 20.
Search Volume Trend
Percentage change in search volume over time. Spot keywords that are growing fast (like "no poop eating deterrent for dogs" at +7009%) — rising demand with low competition is the sweet spot.
From niche idea to market validation
Market Intelligence is built for sellers evaluating whether a niche is worth entering.
Explore by category
Pick a category in Popular Keywords and browse the top search terms. Filter by volume, trend, competition, and title density to find niches that match your criteria — no specific keyword needed to start.
Validate a product idea
Have an idea? Search the keyword in Top 20 Listings. See what the top sellers look like — their prices, reviews, revenue, and fees. If the median listing has 40K reviews, you'll need a strong strategy to compete.
Spot trending niches early
Sort Popular Keywords by Search Volume Trend to find keywords with rapidly growing demand. A keyword at +7009% with only 33 competing products is a signal worth acting on.
Find ideas from your interests
Search for something you know — "golf", "yoga", "pottery" — and see which related keywords have real demand and low competition. Your domain knowledge plus data is a powerful combination.
Find the niche before the competition does.
Market Intelligence — demand, competition, and revenue data for any Amazon keyword. 7-day money-back guarantee.
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- Popular Keywords browser
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