Keyword Research

Find what Amazon shoppers are actually searching for.

Four keyword tools, one platform. Discover keywords from competitor ASINs, explore related search terms, analyze niche demand, and track your organic rankings — all built on real Amazon search data.

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7-day money-back guarantee · Plans from $25/mo

Choose your starting point

Four tools, different approaches

Each tool answers a different question. Pick the one that matches where you are in your research.

Reverse ASIN Lookup

Enter a competitor's ASIN and see every keyword it ranks for — with organic rank, search frequency, volume trends, title density, and competition data.

Start here when: you have a specific product or competitor and want to know what keywords drive their traffic.
Include competitor keywords in one click Search volume trends over time Jump to Amazon, Google Trends, Market Intelligence
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Suggested Keywords

Enter any keyword and get hundreds of related search terms with search frequency rank, volume estimates, title density, competition, and pricing data.

Start here when: you're exploring a niche, building a listing from scratch, or looking for keyword ideas around a topic.
Hundreds of related terms per search Real Amazon Search Frequency Rank data Filter by volume, competition, title density
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Market Intelligence

Browse popular keywords by category. See total market size, keyword revenue, competition density, and a full breakdown of the top 20 organic results for any keyword.

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Keyword Tracker

Add your ASINs, assign target keywords, and track your organic rank daily. See rank history charted over time. Know what's working and what's not.

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Our approach to search data

Keyword search volume you can trust

Amazon doesn't publish keyword search volume. Here's how we handle that differently.

We use Amazon's own Search Frequency Rank

Amazon provides a Search Frequency Rank (SFR) for popular keywords — #1 being the most searched. We show this rank directly and derive volume estimates from it.

For keywords where Amazon doesn't provide an SFR, we show the data we do have — organic rank, title density, competing products, average price, and review counts. But we won't show a volume number we can't back up.

The result: every volume estimate in ProfitGuru is grounded in real Amazon data, not third-party guesswork.

Other tools
dog training collar 18,200 estimated
e collar for dogs 9,400 estimated
shock collar large dogs 4,100 estimated
How accurate? No way to verify.
ProfitGuru
dog training collar SFR #347K → 5,065
e collar for dogs SFR #1.1M → 1,573
shock collar large dogs SFR #966K → 1,863
Based on Amazon's own ranking data.

Find the keywords that drive sales.

Four keyword tools, real Amazon data, one platform.

Get Started

Plans from $25/month · 7-day money-back guarantee